Films every day thousands of people watch films, but how are they consuming the media? How are they interpreting what they are seeing?

There are two types of consumer the passive consumer and the active consumer. when someone watches a film like saw they can either watch the film and except what they see making them a passive consumer or they can choose to question the drives and reasoning behind the mad “correctional” methods of Jigsaw.

By conducting some research into the audience of the saw films I can see that based on the people I asked most of them are active consumers choosing to actively question the meaning and methods of both the “good” and “bad” characters but one of the biggest factors of being an active or passive consumer is your location and upbringing for example someone who lives in a London would have different life experiences than someone who lives in Manchester just because off the different people and local individual traits.

Another of the key factors that effects someone consuming media is there social upbringing for example for me the police symbol stands for authority, security and law. This is due to the way I have been brought up by my parents and the experiences I have had with the police. On the other hand for someone else the police symbol could stands for oppression, bullying and violence. This is due to their personal experiences with the police and the experiences of their idols and parents.

Once media producers understood that there audience they started to discover that they could use specific techniques on a different consumer for example for passive consumer they could use the hypodermic needle module. The hypodermic needed module is an audience theory focusing on the idea that you can make a passive consumer feel or think what you want for example the media company can make the viewer side  with a character even if their methods are questionable.

 Something else that can sway the opinion and views of the viewer is the fan culture, in the example of the Thor films Loki is a bad guy but the fan culture and “fandom” for Loki makes the viewer change their opinion to side with a character even though what they are doing is deemed wrong.   


Even when questioning a fan of the Thor films and Loki they openly admit that Loki is a bad guy they still choose to side with him, this demonstrates the true power the media producer that they can manipulate the alignment of the audience just by casting the right actor and developing the character in a certain way.   

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Relationship between producer and audience

The connection between the producer and the audience started in the 1920's when people started researching the audience for there films. the company would use this research to make appropriate posters, advertisements and trailers.

There are many ways to gather this research such as: radio and TV adverts, magazine adverts, taglines, social networking sites and questionnaires. in the example of some films such as "Harry Potter" the audience will advertise the film, being in a Fandom the fans will share facts, trailers and important dates with one another.
Another way to gain an audience is to have a premiers at the premier you can use very eccentric ways to advertise the film, such as the house and balloon in "up" flying down the middle of London or in the case of "batman they had the jumping car drive on the red carpet.

Another way the audience can feel involved with the film is to make them involved with the trailer using words like: you, our and we this connects the audience to the film an makes them feel like they are a part of the film.

Production Contexts

Hollywood: before Hollywood film makes were restricted by Thomas Edison, because Edison own the move makers patents and would sue independent film makers such as Biograph. to escape Edison Biograph moved to Los Angeles along with the perfect weather conditions and being free from Edison Biograph were able to start work on films and decided to look at the neighbouring areas stumbling across Hollywood, with out the restriction of Edison Biograph made "In Old California". after hearing of Biograph success in Hollywood other film makes began to move to Hollywood, In 1919 the first motion picture studio was built.
from the late 11920's to 1940 is know as "Classic Hollywood" with the golden age of Hollywood being 1930 to 1948.

Bollywood: base in India , Bollywood release around 1000 movies a year that's more than twice as many as Hollywood the golden age of Bollywood films is 1940 to 1960's. Bollywood films consist of a fusion of relationships between lovers and family, music and dance.In the 1970's commercial Cinerama grew as the Finance corporation were seen to be not going enough, this lead to Bollywood overtaking America as the worlds largest film producer.in 2000's Bollywood became more popular worldwide which has improved Bollywood's quality of films. Bollywood has a shady background when it comes to funding as in India the Bollywood films are funded by crime.

British cinema, in 1920 British films were losing to the up and coming Hollywood films, causing a drop in British films viewed in Britain dramatically, in 1927 the Governor made a new law called the cinematographers trade bill designed to ensure the success of British films.then in 1940 the war helped to make British films and cinemas as documentary's gave a whole new look on British cinema as the public needed a way to escape the war.

Independent films, produced outside of major studies, they are often distributed by by major studios so that the films can be seen by a wider audience than just independent film fans. To be and independent film the production must be funded by no more than 50% by a major film company alto a film may be made in a country the film would not be cammed an independent British film as "independent" and "British" are to different production contexts. One of the best ways for an independent film to find a company to distribute there film is to get nominated for a film awards such as Sundance.

 Interdenominational co-production, an international co-production is the agreement between two or more country's this allows all country's involved in the co-production to gain the advantages of the other country's such as locations, funding and actors. on the other hand then you are working with multiple counter's you may suffer a few drawbacks such as extra laws to abide by, language barriers, cultural barriers and creative disagreements.

Developing country's, Developing country's or third cinema tend to focus on politics and war. third cinema started in the 1960's as a range of low budget movies  were made by a group of Latin American film-makers. the films are typically produced in less that two weeks for around $15.000 unlike most other production contexts third cinema films are so cheep that event the poorest person in a third world country can view them.  

    

Hush

Hush is and independent Horror film made in Britain, the key way to tell that Hush is an independent film is to look at the way it is Funded. Hush was funded  with the help of Film 4, UK film council, EM Media, warp X,warp films, screen Yorkshire, Fear factory, Pathe and Shona Productions. also an independent film must be at least 50% funded by the owner.

A good way to make sure that your independent film is seen is to  put in a well known actor, in the case of hush the film starred William Ash who had already been in an array  of TV shows, TV films and Films before Hush.

Hush is a horror film this is made very clear to anyone who has watched the film, the style of the film fits perfectly into the style and conventions of a horror film, for example through out the whole film the lighting is consistently dark this sets the mood of a horror and also makes the audience feel that there could be something around every corner. unlike a lot of horror films Hush is all based in a very real world with real life events this makes the film all the more scary, when you compare Hush to a film like resident evil you can really see how the real life setting is just as scary as the post apocalyptic setting in resident evil.The difference in setting between Hush and Resident Evil means that the films have to use different styles to scare people, in Resident Evil they can use gore and violence to scare people. on the other hand Hush used relatable  emotions such as loss and never seeing someone again and the fear of never seeing the face of your horrors. 

Dog soldiers

Dog Soldiers is a monster horror based in Scotland, the production context for Dog Soldiers is British as the film is filmed and edited in the UK the film follows the conventions you expect from a British film for example the use of British slang and British things ( British dogs and tea.) Dog Soldiers also stars British actors such as Liam Cunhingham and Kevin Mckidd.

Dog Solders was made in 2002 the same year that resident evil was made. when you look at these two film side by side you can clearly see the differences is style and budget of the two films the Hollywood film had multiple locations, visual effect in the form of CG I and a far grater budget. on the other hand the British had people in costumes, only pyrotechnics and one location, in no way am i trying to say that the British film is any worse in fact i prefer the British film for the reason they understand that you do not need to make a computer monster in post-production when it is faster, cheaper and better to make a costume for the actors to have some thing real to react to. 

in summary Dog soldiers is far different to other films i have reviewed as the foundations of the film are differences the film does not have the strong family bonds of a Bollywood nor the large budget of a Hollywood instead we use the unique British brain as our foundations our stereotype of Tea and the way we talk to make our films special and that what makes a British film so British 

1920- Evil Returns

1920 Evil Returns was an interesting film for me to watch as it had a whole different take on the classic Horror genre, the way that 1920 confronted love in the film is different to how other horrors confront horrors for example in "The Woman In Black" the main character has lost his wife so seeks out the ghost to prove to him self that there is a life after death. but in 1920 the connection of love seams to run deeper into the life blood of the film, and this is a key convention of Bollywood films and is one of the big contrasts between a Bollywood and Hollywood films, in 1920 the male and female are in a hotel room but rather than having sex the male character walks away, i don't want to say that Hollywood films are all about sex but i feel that if that if two characters in Hollywood film had ended up in a hotel room together the same level of restraint may not have been kept.

1920 is a Horror and keeps to the same conventions as you would expect from a horror; dark lighting, jumpy sounds and a stalking camera. but the film is also a romance and keeps to the conventions of a romance; damsel in distress and something keeping them apart, 1920 keeps to the conventions and narrative of a Bollywood film; love story, poetry and strong family bonds, 1920 also attracted some well known actors such as Aftab Shivdasani.

The technology used in the film is good but i feel that a little more resistant could be shown i have to say that in comparison to some other Bollywood films that they are starting to understand that a film is not merely measured  number of effects. and this shows that they are getting better but i still feel that 1920 did some times use effects in times that were just not needed.